{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While most deluxe brand names drive exposure with social media advertising and marketing, celeb collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't altered a lot in years; it does not have TikTok, and doesn't provide celebs cost-free bag